OUR STORY
Finding the Perfect Fit & Style for Every Woman
An astounding 8 out of 10 women are wearing the wrong sized bra. In addition to being uncomfortable, an ill-fitted bra can cause chaffing, premature sagging of breasts, poor posture and pain in the neck, shoulders and back. Sizes are not usually transferrable across brands and designs so it is important to know how to fit each bra to your unique and beautiful body. Imagine how much better you can feel dressed in intimates that promote your beauty, sensuality and comfort.
BRAND VISION
We believe women of all sizes deserve to live beautifully & comfortably. What we wear beneath our clothes can be a key to unlocking our unique sensuality. It's time to reclaim our own intimate beauty.
MEET THE FOUNDER
“Trust me ladies; bras can be comfortable and beautiful.”
Women are a powerful force of nature currently shackled and limited by ill-fitted bras and intimates not catered to women's needs and desires.
Since opening About the Bra, I have fitted hundreds of women over the past 30 years. The experience has taught me a great deal about the impact of a well-fitted, beautiful bra. Lingerie is about you and can emanate any number of feelings or attitudes. It can make you feel sexy, comfortable, powerful, sensual and beautiful. What you wear beneath your clothes can have a intimate and profound influence on your everyday life.
I am dedicated to helping all women look and feel like their most beautiful, sensual selves. Find me in store and say hello! Let me help you find exactly what you're looking for.
Annette
OUR BENEFITS
What We Offer
01
Perfect Fit
We do free, personalized fittings by private consultation, home party or direct messaging. Discover your own unique size and style.
02
Size Variance
We offer a wide variety of sizes from 28 to 46 and A to K cup. We are determined to find the perfect bra for all shapes and sizes.
03
Unique Style
We believe sensuality is defined uniquely by each woman. Lingerie should be catered by women for women.
New Location
The Core Shopping Centre
3rd level, 320, 317 - 7 Avenue SW
Calgary, AB T2P 2Y9
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